You have a lot of choices when it comes to advertising in today's world. You can make a choice as to how you want to do it that works best for your budget and your particular company. Comrade has been around for a while as an advocate for PPC (pay-per-click) marketing. What they say is that clients should only be paying money for what they generate in terms of actual clicks on their ads. It is not that revolutionary of an idea, but it still comes as a surprise to some who are used to overpaying for ads that aren't even working for them. At the end of the day, Comrade is the kind of agency that you definitely want to do business with. They have earned their stripes over the years, and you don't have to work as hard as you have been up to this point to understand that.