Pay per click (PPC) advertising solutions are an affordable way to target an ad based on the search term parameters that are used by a person who is searching for information, products or services on the internet. With PPC ads, companies only pay for the ad's total number of clicks over the duration of the campaign. Countless more people will see the ad and become familiar with the company's brand, products and services. When PPC ads are based on the use of search engine optimization (SEO), this helps to ensure that the ads are shown when a relevant search is performed. This helps to target the ad at consumers who are most likely to be interested and click on the ad. As leaders in PPC ads with SEO, L SEO is recognized for its superior work in boosting traffic levels and turning a website's new visitors into paying customers.