Forthea is an online marketing agency that runs pay-per-click(PPC) marketing campaigns for their clients. They also do search engine optimization, but they realize that this can take a little time to yield results, and clients need their businesses out there in front of potential customers in the mean time. Their PPC marketing campaigns focus on those keywords that will give their clients the most qualified clicks to their website at the lowest advertising cost. They do this by tracking which keywords perform best in terms of those which have the highest probability of getting conversions and periodically change the keywords they are focused on in order to continue refining and improving their clients return on investment. Forthea provides any business with effective PPC marketing, which gives them quick profitability from their ad budget with measurable results, and they are focused on the long term with their pay-per-click marketing campaigns.