Growing a business online has diverse challenges. Finding the correct strategy takes experience and expertise. Marketade is a boutique firm that assists small to medium organizations with mastering their PPC campaign with potent SEO copy. Both marketing categories require a strategy that blends and complements the flow of each project. A collaborative consultation is the where clients can discuss their marketing vision with the team. This firm starts the ball rolling with a four stage process. Measuring the baseline data of the current marketing infrastructure leads the way. The team researches the KPI results and looks for areas to adjust while setting goals. Content is created using industry SEO best practices to grab attention and offer value to the consumer. Testing the final script with UX and prior research are completed before clients receive the finished product. Outcomes are a consistent stream of website traffic and increased metrics for clicks and conversions.