Marketade is a Washington, DC based search engine optimization and pay per click advertising management firm. The firm's specialties include helping a business reformulate their existing web presence into something streamlined and dynamic by identifying errors and issues with the existing site that are causing users to leave. Other specialties include search engine optimization, which uses key words and phrases to make a site more likely to be near the top of search results. Marketade analyzes web data and statistics to formulate a marketing plan that will work for the site. Pay per click advertising is used as a way to generate both leads and revenue and the firm's lean startup implementation aims to increase new product success rates by making it easier for target markets to learn and adapt to new changes. Web design and development are available services for business owners looking to create a functional web presence.