Guru Effect is a company that specializes in search engine optimization. The company is based in Phoenix, Arizona. One aspect that sets Guru Effect apart from other SEO companies is that this company does not put words in bold all over their site. The main goal of this company is to ensure that your site is designed in a manner that will be appealing to potential customers. Once you have a well designed site that has the right keywords in place, you should have no problem getting your site ranked on the first page of Google. Guru Effect is a company that understands getting a good SEO ranking can take time. It typically takes up to twelve weeks to see a significant improvement in your search engine rankings. Allowing twelve weeks ensures that the staff at Guru Effect is able to improve your search engine rankings and guarantee their work.