Phoenix-based Guru Effect is an SEO consulting agency. It is a company that strives to be refreshingly different from its competitors. One of the ways that it does this is that it eschews using words in bold on its clients' web pages--a practice that is common among a number of its competitors. The company is a fairly young one in the industry. It was only just founded in 2015. So, it has had just a few years in the industry. However, during those few years, it has already established a solid reputation for itself. Guru Effect has become renowned for being a best SEO agency.