Businesses run on their reputations. Getting noticed by customers online is a challenge. Search Engine Optimization (SEO) is what you need to get noticed online. Digital Current's SEO experts understand that every good online marketing campaign needs a foundation. That foundation is built on by all the research done on your company and industry. Digital Current takes the step-by-step approach to produce long lasting organic SEO that drives and maintains customers. Their approach is basic. Understanding your business, your customers and your competition is a key element to creating a strong foundation. High quality content and links to reputable authorities in your industry is the next and equally important step. During this phase of the process, Digital Current employees test and analyze results to tweak for optimum performance. The final step of the process is conversion. SEO is no good if it's not attracting customers enough to buy your product.