Guru Effect is a leading American SEO, or search engine optimization, agency. Headquartered in Phoenix, AZ, Guru Effect has been named the best SEO company in that city. SEO takes up the bulk of the Guru Effect team's time. Within that broad category of SEO, Guru Effect offers specialized services for law firms and real estate clients. The company specifies that its services are limited to white hat SEO only. In addition to SEO, Guru Effect also edits content, performs monthly maintenance, and does social media outreach for its clients. Facebook landing pages and PPC are key in Guru Effect's approach to social media marketing.