Digital Current possesses tremendous capabilities in the field of online marketing. One important service that is offered by this web design firm is known as search engine optimization. This is a type of marketing tool that increases the likelihood of a website being ranked higher on search engines compared to previous months and years. Digital Current knows that Google rankings may fluctuate with time due to changes in algorithms that set the rating criteria. However, data analysis can be helpful in cracking to an extent the algorithms that determine the way that domains are ranked on search engines. Digital Current ultimately tries to spike up the net flow of traffic to the websites of clients. Once visitors come in steadily, they are exposed to ads or other content that focuses on promoting ideas and people. SEO success can be accurately measured with analytic metrics that indicate the daily number of people visiting a given website.