The best results with SEO campaigns come from firms that have diverse skill sets. Guru Effect has been working with the real estate and law industry for years. This along with their copywriting prowess has won them accolades for superior work in the industry. Identifying elements that impede the impact of keywords is a step used to get efficient and profitable results. Consultants at this firm look at website speed, Meta tags, and page headers for cues that are broken. Focusing on the responsiveness of the sites ability to land at the top of searches is also reviewed. Since Google is the leading search engine, they have developed tactics that get your sitemap linked to the right place on their maps. Back linking that is streamlined has more advantages that are used to the client’s advantage. More details include making sure IDX and MLS pages are framed and indexed correctly.