In 2004, Dinkum interactive was founded to small and mid-sized companies to success online and still does that to date. It is an internet marketing firm that offers outstanding services to their clients. They include social media marketing, web design, email marketing, web analytics, paid research and others. The primary service group services include research and strategy, search engine optimization and web analytics. During production, they help to optimized web design, word press development, and website management. The outreach service group is involved in blogging, email marketing, social media, and video. Return on investment (ROI) mainly deals with pay per click management and online advertising assessment. They focus on SEO creates an atmosphere for success by first getting the attention of the targeted audience plus a commitment to best practices. For internet marketing to succeed according to Dinkum, It requires science at the beginning and later layering it with art.