Farotech uses a variety of techniques to approach search engine optimization for other firms. They work to discover what people type into searches when looking for a particular product or service. They find out how well the client site is optimized and whether there are broken links or coding to fix. They check out the competition and see what they are doing to get listed at the top of online searches. One of the things that can make it hard to find a business is inconsistent directory listings. The information must be precise and contain the same information for search engines like Google and Bing to list it correctly in their databases. Farotech checks out mobile apps and makes sure that they run smooth. The team of writers creates blog posts for the client to share on the company site in hopes of getting the brand out on social media.