Perfexion works hard to find out what people type into search engines when they are looking for products and services offered by their clients. They use that information to create blog content that puts the terms in the most natural manner to get the firm listed at the beginning of web searches. They increase rankings by improving how the content flows and where the keywords and phrases are placed to ensure that Google and Bing pick them up when searches are performed. They use social media posts, meta descriptions, and hashtags to improve the chances that someone will share the client contact info so that people think of the brand when he or she need a certain service. Perfexion identifies things that set the firm or agent apart from the other businesses in the area or the market to help them stand out so that people are more likely to remember the brand.