When a pharmaceutical company needs to get noticed by people or other businesses that are likely to buy their products, they need to be easy to find on Google. Search engine optimization (SEO) for a pharmaceutical firm is a little different from SEO for other types of companies. There are some rules around the language and marketing that can be used by these businesses, so the marketer must take a cautious approach in the verbiage that is used. Advice Media is one of the marketing firms with a clear understanding of how to advance the ranking of a pharmaceutical company on search engines. They are able to research the keywords and phrases that generate traffic and conversions on the site of the business. They also work to identify the phrases that capture competing traffic. With this information, they update the site in order to convert some competing traffic to clients.