Search engine optimization is an essential practice for any business that wants consumers to find it. Company owners know that they need to have SEO in place in order to attract attention, because customers do not often navigate beyond the first page of search engine results. One of the national leaders in the area of SEO design, research, analysis and implementation is Elite SEM. At Elite SEM, they work to establish a baseline of where a site is before they do the SEO. This allows them to measure the level of success and have a clear idea of what works for that individual site. Elite SEM works in the background on the site's architecture as well as in the foreground, making changes to key phrases so they are not too dense in the content of a site. Clients are able to enjoy an excellent ROI when working with Elite SEM.