Always Found has received awards for superior work in the area of SEO. To succeed online, brands need to be found. At least part of that need involves getting found by relevant search engine users. After all, a majority of shoppers still begin looking for the products and services they need and want by searching on a popular search engine. The challenge of getting noticed is complicated by the fact that most search-engine users never look past the first page of the search results that they see. That means that good websites on the second page may never get the attention that they deserve. The science of search engine optimization (SEO involves the creation of websites and website content that precisely mirrors legitimate search engine queries. As a result, people who search for a particular keyword or phrase will be matched with the most relevant results.