Percepture presents itself as a strategic communications agency. Headquartered in Manhattan, New York, the company focuses on marketing and public relations (PR) to further the business goals of its clients. Percepture also offers digital marketing tools, which include search engine optimization (SEO), pay-per-click (PPC) advertising, reputation management, branding strategy, and social media engagement. It has a subdivision called Percepture Travel, which specializes in travel PR and staffed by former employees from premier industry brands that include USA Today and Weber Shandwick. The firm has worked with some of the world's more renowned brands and companies, which include Century 21, American Airlines, Chevron Texaco, Coldwell Banker, Chrysler, Disney, Harley Davidson, Foot Locker, and Royal Caribbean.