Elite SEM is a marketing firm that operates in major cities throughout the United States of America including New York City, Atlanta, Philadelphia and Los Angeles. The company has a widespread outreach to diverse clients in the most sophisticated regions of the country. For example, office workers in California naturally take in a lot of ideas that come out of Silicon Valley. Similarly, employees in New York get inspiration from the city's financial sector and media industry. There is also a central philosophy that links all of the satellite campuses of this agency. Elite SEM believes that each website should be optimized according to certain standards that have been proven by third parties. For example, analytic data is used widely to review the trends of search engine rankings on Google. Such information becomes very useful in determining the changes that have to be made to existing websites that have poor Google ratings.