Search engine optimization (SEO) is a valuable strategy that every company needs to deploy on its website. Figuring out SEO without the help of experts could be a challenge, which is why savvy company CEOs turn to the professionals at Vales Advertising. The team at Vales Advertising researches what consumers use when they come across the website of their client and the companies that compete with their client. The team then uses that information in order to optimize the site's high-quality content. When a consumer conducts an internet search using those words and phrases, the search engines' algorithms will be more likely to return the client's website on that first page of results. Because consumers rarely navigate beyond that first page, it is an ideal way for a company to generate more traffic and get more leads. Vales Advertising ranks in the top ten of SEO providers in the USA.