Einstein Medical is a medical SEO firm that sees SEO as a way for their clients to grow their patient base. They use SEO as a reputation management tool so prospective patients see owned websites first, which are controllable. Einstein ensures that their client's websites are a valuable resource, which inspires trust and coveys authority as well. Each procedures has its own page so the site becomes an educational platform with compelling content that highlights the practitioner's skill and expertise. In-house writers compose optimized, factually correct content that meets Google's high standards. Einstein also confirms that their client's have social signals and reviews, which search engines use as one of the factors in deciding which websites appear at the top of the search results.