ROI DNA has decided to specialize in medical terminology and the best phrases to use on client sites to help them reach the people who need their help the most. They work with the customer to find out whether they are just beginning a campaign in the local area, or they are trying to fine tune their services to engage a broader audience. They learn things about the medical practice like what they specialize in, how many providers they have, and how much more they want to grow the brand before they choose a set group of strategies to help boost the client search ranks. They add the medical information to a network of sites that people often use in the community. They check directory listings to ensure that all the listed contact info is correct because even small differences can affect search rankings and lower the chances of being seen.