ROI DNA works with doctors and hospitals to establish a new brand or recreate an existing business in the eyes of the community. They create social media buzz that builds a positive image and increases the chance that people will share the contact information or website link on their personal pages. ROI DNA uses a variety of methods to get the client more visibility on the web like using directory listings that have the most current information and linking the doctor to established health firms in the neighborhood. They add the client name to sites that are going strong to give the brand a quick boost to entice favorable conversations. ROI DNA uses their years of experience to create a customized plan for each medical professional and firm. They draw on the ideas of experts in the fields of search engine optimization, marketing, and creative writing to help the client thrive.