With online discovery and internet searches increasingly becoming mobile, search engine optimization that is based on local factors is crucial for business owners who wish to remain competitive. Brick Marketing, a full-service provider of SEO solutions based in Boston, has two decades of experience in online marketing, and local SEO is one of its specialty fields. Although local SEO is often thought of as being mostly beneficial to retail storefronts, Brick Marketing can also design local strategies for B2B companies, non-profit organizations, service providers, and healthcare facilities. The local SEO services offered by Brick Marketing begin with website audits and evaluation of analytics. Technical and on-page SEO complete with structured data is next, but this agency is a firm believer in the power of social media as well as link building, and the strategy applied borrows from traditional marketing principles while taking advantage of industry connections to boost the internet presence of clients.