Local online marketing that sets up a site for success with the SERPs is an ideal solution for small businesses and companies that rely on customers who live or work near their locations. One of the best local search engine optimization (SEO) providers is Directive Consulting. The team at Directive Consulting offers its clients a data-driven approach to local online marketing. They spend the time researching what people in the area call the neighborhoods, cities and shopping centers. They tie this into the site's content and behind-the-scenes image tags and back links. Directive Consulting also uses the geographic terminology in the meta tags of the site's architecture. This type of an approach allows for a big boost in local traffic, which is what drives most small businesses. If the company wants to engage in digital transactions, Directive Consulting is able to build in an eCommerce platform for ordering and deliveries.