The choice of which search engine optimization (SEO) provider to use is an important one. The right provider knows that SEO is not a once and done type of marketing. It requires ongoing analysis and occasional changes in order to ensure that a site does not fall in the SERPs when the search engine algorithms are updated. Recent Google search engine algorithm changes in 2018 caused some sites to lose as much as 90 percent of their traffic because they did not make any updates to their SEO. Straight North can preven these problems from happening. The marketers at Straight North stay on top of planned algorithm changes. They monitor a site's performance and ensure that it does not fall on the SERPs. The work performed by Straight North delivers more visitors and conversions for a site. The marketing experts at Straight North can also use SEO in SMM services.