The first thing that most people do when they want to buy a new item is conduct a web search for it. This is useful in that it gives them an idea of where the product can be found and how much it will cost. This is a retail reality of the 21st century, and it is one that can be used to your advantage. But you must first master the fundamentals of search engine optimization. SEO involves the creation of search engine algorithms to drive web users to particular websites. Location-based SEO targets specific cities and regions, and helps you get people who live near you to give you their business. SEO Inc is a local SEO agency that has recently won an award for superior performance in the field. The firm can offer you the kind of customized solutions that will lead to real gains in your share of the local market you are targeting.