Boostability is an example of an excellent company for search engine optimization because they focus their efforts on the community where the client is located. They strive to get the company more exposure in the local area by using keywords that are common in that neighborhood. For example, a Philadelphia company might need blog content that uses the words Pennsylvania and Philadelphia instead of medical or health care to get higher rankings on search engines. Their keyword audits make sure that they have the most up-to-date information so that they always keep content for blogs and social media as current as they can. The more relevant the content is, the better chance that people will share the client information with their friends and family in the same community. This advertising helps build the brand and lend credibility to the name of the company as a local expert to rely on and trust.