As the name implies, Boostability is a marketing agency that can boost the online reputation of clients. Google rankings play a major role in the net flow of traffic to websites. In order to spike up the incoming flow of visitors to a website, search engine optimization has to be used. SEO is a rigorous practice that revolves around the idea of keywords and content. Web pages must have specific words that are related to the overall theme that is being portrayed. False insertion of keywords can actually have an adverse effect on Google rankings. For example, Google could punish websites that abuse practices such as keyword stuffing. A natural density of keywords has to appear in articles and other content that has text. Boostability uses search engine optimization to boost the rankings of small businesses on Google Maps and other popular listings that are supported by this enormous search engine.