Search Engine Optimization is the technique that allows websites to increase their visibility on search engines like Google, Yahoo and Bing. If you've ever wondered how certain websites got to the front page, Search Engine Optimization is the answer. Google and the other search engines have created intricate algorithms that require websites to follow certain rules in order to make it to the top of the first page. By using the services of eMarketing Concepts, you'll be able to reach the front pages of the search engines to begin directing specific traffic your way. They'll discover what keywords and phrases are the most popular for your area, so when people are searching for your products and services they'll easily be able to find you.