Digital Current is a marketing firm that has the tools to increase the flow of traffic into clients' websites. One powerful utility that is used to promote customers on the web is known as search engine optimization, or seo. This agency understands the importance of having web pages with descriptive meta tags. Google is a search engine that closely monitors the text that describes websites. HTML tags must be properly filled out to make good impressions on search engines. Of course, there's a lot more to seo than just coherent coding. Digital Current integrates visual content in order to make positive impressions upon visitors. The ultimate goal is to keep human users browsing a website. A steady flow of traffic ultimately reflects a successful seo campaign. Google can also take notice of the type of visitors that a given website attracts. This search engine uses analytic technology to scan reviews and other feedback about specific sites.