SearchRPM was founded by Michael Ramirez, and it is dedicated to providing its clients with unique strategies for search engine optimization. Their goal is to provide high quality content that will attract customers to a website while at the same time increasing the visibility of their client’s webpages. Their online marketing strategy includes launching a new campaign for each client on a monthly basis. These monthly campaigns are based on a well-defined goal, are targeted to reach a particular audience, and are built with a very clear and concise creative concept. Their services include integrated online marketing campaigns, pay per click advertising, social media optimization, and SEO. Their design process hinges on four basic principles. First they defined the goal of their customer. Next they identify the audience that the customer is trying to reach. Third they search out the appropriate channels to execute their client’s campaign. Finally they create content that makes an impact on the audience while at the same time improving brand recognition for their clients.