At Comrade, search engine optimization is driven by creative thinking and fluent coding. This is a Chicago-based firm that comes up with innovative marketing campaigns for clients in the Windy City. When targeting local consumers, advertisements have to include images and videos of landmarks and other recognizable venues. Comrade integrates custom photography and animations into Web pages that are launched specifically for an audience in the Chicago metropolitan area. Google is a search engine that certainly values websites containing content with some relevancy to a geographic location. This search engine actually does not reward websites that seem to have generic content. Comrade knows that a domain has to be filled with attractive multimedia that is somehow tied to a specific city and wider metropolitan area. In addition to adding photos and videos to Web pages, this company inserts articles and blogs that contain plenty of keywords relating to the region of a given client.