Law firms and related businesses have special needs and unique customers. For this reason, they often become disillusioned when they sign with an ordinary SEO firm. Typical SEO agencies have experience with retail and other consumer-facing clients and therefore lack the knowledge and experience to meet the needs of the legal community. On the other hand, PaperStreet is created and staffed by veterans of the legal industry. This means they know precisely what messaging resonates with prospective clients. They also know what people in need of legal representation will search using Google, Bing and other search engines. So, there's no surprise that law firms are trusting their businesses with PaperStreet. When a firm first contacts PaperStreet, they are impressed with the professionalism and competence that's demonstrated by every team member. The entire PaperStreet works together to develop a comprehensive strategy that builds their clients' business by attracting the right customers.