Law Firm Authority is a search engine optimization firm that focuses heavily on marketing and campaigning. The Law Firm Authority is a legal firm that is made essentially for helping people in the business of law practice and legal issues manage and market their own firms. The firm lives on the idea that there will always be someone who needs legal counsel for one reason or another, and the best way to give them that help is to create a business tailored around law practice, whether it's about criminal or civil cases. As far as the marketing aspect is concerned, this agency provides ways of helping out those with their own practices. For instance, search engine usage is one way for people to learn about something. By studying a client's website, this firm can see what works and what doesn't and help the site generate traffic through search engine usage.