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The ways in which potential clients of legal firms search them out aren't really a secret. Yet even though websites have been around for more than two decades, copy is often written in a manner that hurts a firm when it comes to SEO rankings. That's an issue that can come back to hurt a firm and send that client elsewhere. Black Fin is equipped to tackle this task by making sure that the copy for a firm works in concert with search engines. That means that instead of a firm essentially being invisible because they're not on the first page, they're more likely to be found at or near the top of that search. That's because Black Fin takes the time to do the requisite research in how specific clients approach this effort. They know that such a stressful period for that person has to be taken into consideration