Black Fin uses the most advanced tactics to help their clients in the legal field reach out to people who need and want to use their services. They combine a variety of techniques including networking and other tested strategies that they have identified as key processes that build traffic levels and increase interest in the client site. They start out with a particular process of analysis and reworking the legal site during the first month after being hired by the client. They check the index and make sure there are no changes needed in that area before moving on to things like internal links and headers. They ensure that they use the best keywords in headlines and schema tags without making them sound the same. They go on to adapt directory listings and ensure that all the information is correct and relevant during the second month to be a leading SEO firm.