When a law firm needs to attract new clients, it needs to be mindful of what people are searching for when they turn to the internet to find a law firm that provides a specific set of services. A law firm also needs to be mindful of the requirements and ethics considerations of its state bar association. With the professional guidance of Law Firm Authority, any law firm can advertise on the internet and make its website easier for people in need of legal services to find. The staff of Law Firm Authority is adept at researching the most relevant long-tailed key phrases that consumers are using to find the client's page. They also research the key phrases that are used by consumers who wind up on the pages of competitors. They use this information to bolster the content of the client's site so that it gets a high ranking.