JurisPage works tightly with the law firms and agents that hire them to come up with a plan to optimize their website and online content. The staff uses a variety of keyword tracking software to find out what terms and phrases people in the area use to find a lawyer. They add this information to the company website and create new posts for social media and blogs. The use of the right terms increases the number of clicks on the website by getting their client more visibility on the first page of search engines like Bing, Yahoo, and Google. With more traffic on the website, legal entities have the chance to convert the visitors into paying clients. JurisPage increases the odds of conversions by adding content that is minimized to grab the attention of viewers. The information is created to be informative but engaging to keep people on the site.