SEO Law Firm believes in going past the generic keywords and phrases that are placed on legal websites. It wants law offices to have a chance to be found online instead of being hidden among the competition. Legal research is conducted to determine what others are searching for. That information is then added to the office's website so that it can get the office on the first page of search engines. The goal is to turn viewers into clients, and that can't be done if the office can't be seen when viewers search for an attorney. Ideas are listed as a conversation as well as this is how some people conduct searches.