Law Firm Authority works with attorneys and legal firms to help them get higher traffic levels through the use of keywords and phrases that get them to the top of local searches. They do this by concentrating on keyword research that identifies terms that they need to use on the client site and in places like social media sites and blog posts. They help the lawyer find more people in their local area who need the help of an attorney. The higher traffic levels created by the added visibility increase turnover rates and give the client a higher customer base. Law Firm Authority has spent years perfecting their craft and helping their clients obtain the goals they outlined in the discovery phase of search engine optimization. They also have a monitoring program that allows them to give their clients regular results on how much traffic has increased and how many conversions happen.