Make It Rain is an online marketing agency based in Los Angeles that has worked for clients both in California and across the United States since 2001. It divides its available services into three broad categories. The first is that it employs search engine optimization techniques that are up to date with Google's ranking algorithms and focus predominantly on the expected intent of what a user would go to a client's website for. Make It Rain's second service category pertains to Pay-Per-Click advertising management, which the agency has successfully delivered to major corporations and business start-ups alike. Finally, the firm's third main service is to research both social media platforms and how its clients' industries are publicly perceived so that its clients' brands can both achieve a strong presence on social media outlets and be able to respond to customer service requests in a direct and efficient manner.