Since 2001, Make It Rain, which is based in Santa Monica, has been helping clients become successful with their digital marketing efforts with its search engine optimization (SEO), pay-per-click (PPC) advertising, content production, crisis management, lead generation, and social media engagement solutions (e.g., Facebook advertising, Twitter retargeting, etc.). As a recognized Google Partner and Bing Ads Accredited Professional, Make It Rain aims to boost traffic to their clients’ websites so that they can get more visitors and have increased chances of converting them to customers for their products and services. Such clients have included Nescafe, Matthew Kenney, and rock band KISS.