RankLab is a complete digital marketing agency that has a high level of expertise in search engine optimization. When they begin SEO work with a new client, there are certain factors that may be inhibiting their success that they examine. To begin, they check a website for any technical problems that may be making it difficult for search engines to crawl and index the pages of the site. They then work to make the website more relevant to what the client actually has to offer potential customers. Having content that improves a client's reputation and brand as well as linking strategies that build authority are additional elements. Creation of content that is focused around keywords that attract qualified traffic is a critical part of how they boost their clients to the top of the search engines. Additionally, RankLab offers pay-per-click and social media marketing as well as reputation management services.