Choosing a hard-working SEO agency that will not just pull off a one and done project is hard. Some companies have a philosophy that once SEO is put into place, nothing ever needs to be done with it again. Nothing could be further from the truth. SEO changes because the search engine algorithms change. A summer 2018 update of the Google search engine algorithm resulted in a lot of websites falling way down in the SERPs. That drop in SERP meant considerably lower traffic levels, which had a big impact on the bottom lines of those companies. When a company owner wants to ensure that its SEO will be kept up to date and relevant, they would do well to turn to the team at Authority Solutions. The staff of Authority Solutions continuously monitors the trending keywords and updates sites as those trends change and when the search algorithms change.