Different online marketing agencies approach search engine optimization differently. The best agencies, though, accomplish their client's goal of increased traffic, higher search engine rankings or more sales conversions. The elite agencies will accomplish all three. IOM Partners has been recognized for its superior work in the online marketing industry, and more notably, for its work in SEO. The firm believes that slow and steady wins the race, and is one of the reasons why it has been so successful. The team at IOM Partners customizes its SEO campaigns to the business needs of each client, but there are some underlying principles they use each time because they work. First, keywords will be researched. Once the most appropriate keywords have been chosen, they will be strategically utilized and placed. Content will be created next and posted on the website. Lastly, linking strategies will be developed, rolled out and measured for effectiveness.