Based in Houston, triHead takes analytic approaches to optimizing domains for a target audience that may include shoppers or just people interested in reading something. This company uses data to determine the success of websites in terms of traffic flow and conversion to sales over a course of time. There is no rush in optimizing websites for a target audience, as this company clearly understands this general rule of thumb in the world of digital marketing. Patience is required to succeed big time on search engine rankings. Google does not provide overnight rewards even to websites that meet all of the criteria for high rankings. This search engine ensures that enough time passes before a domain name actually gets ranked high for specific keywords. Such a process guarantees that abuses of keyword stuffing do not occur often. Google also punishes websites for misconduct and cheating, as triHead knows this quite well.