Hotel marketing takes many forms. Any modern hotel manager or owner should be fully aware of the need to keep in mind as many forms of marketing as necessary to invite in guests and keep them coming back. One of the most important form of marketing today is that of SEO. This process enables all hotel owners and managers to reach out to clients around the world and demonstrate why visiting this hotel is a good idea. A company such as O'Rourke offers the expertise that all modern hotel owners and managers need in order to find clients in any part of the globe. Marketing methods via the net allow any company to help clients realize what the hotel has to offer them even before they begin their journey. This is a great way to increase the company's bookings and keep all rooms full of happy guests all year round.