Hotels have to be easy for consumers searching on the internet for a geographic keyword and features to find. IF the hotel does not show up on the first page of the search engine's results, the consumer is unlikely to navigate to the site or consider doing business there. Hotels have to maintain optimal search engine optimization (SEO) services if they are going to be competitive. One of the ten best firms in the USA for hotel SEO services is Vizergy. The marketing professionals at Vizergy ground all of their SEO services in a foundation of research. They search the trending words for the location, hotel name and features and use combinations of these as phrases in the meta and image tags behind the scenes of the site. They also insert them into the site's content. Vizergy routinely monitors their results and updates the hotel's SEO when the algorithms change.