Hotels and related businesses have special needs that ordinary SEO firms don't understand. After all, prospective guests use a particular set of keywords and queries in their search and often must wade through an avalanche of search results to find the hotel they want. Digital Hospitality has developed strategies that help hotels get the qualified search engine traffic that they deserve. Even in cases of small, independent businesses, Digital Hospitality can help. The firm gets to know the goals and values of each client and then creates a custom strategy that supports their mission and budget. After approval, Digital Hospitality executes SEO strategies on behalf of clients and closely monitors results. When necessary, the Digital Hospitality team tweaks their strategies in real time, based on performance metrics. In every case, the firm openly communicates with clients to ensure that everyone is aware of the status of their project.